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Although widely regarded to be man's best friend and a pet that makes the most loyal companion, dog owners give little thought to how they are fed. Many simply keep a stock of dry pellets or food tins, and in most cases such foods are mass-produced without any consideration for the nutritional well-being of the dog. However, if you truly care for your canine companion, then it is important for you to take feeding him seriously by looking for dog products that are guaranteed to be good for him.

To be fair, the reason why the dominant brands of dog products continue to sell is because of the convenience they give dog owners. Dry dog food can be left out for days in the feeding dish, which means there is no need to watch over the dog to ensure he finishes his meal. He or she can merely come and go at his stomach's urging. Canned food on the other hand, keeps fresh unopened and ensures a moist and tasty meal no matter how long they're been in the pantry.

That said there are some who would contend that natural dog food is merely a trendy fad spawned from the same hippie urges that have made organic produce and fair trade so fashionable. The reality of the matter is that the convenience of commercial dog food comes at a price. Most brands are filled with disgusting animal by-products, unhealthy gluten and other components not suitable for consumption by dogs.

Worsening matters is the extent to which dog food manufacturers are preying on the general lack of awareness among their customers. Because very little emphasis is given in the casual pet care community to dog information, many dog owners are feeding their dogs poorly. Even the most benign components can trigger allergic reactions, let alone unhealthy components. This is because the physiology of dogs can vary between each individual dog, and dog information is critical to determining the right food for your furry friend.

The best way to overcome this hurdle is to ensure that you purchase dog food from a company that puts a premium on dog information by emphasizing simplicity of product and transparency of manufacturing. Honest Kitchen is one such company. They attempt to merge the convenience of dry food with the healthiness of all-natural ingredients with a dehydration manufacturing process. They are notable for their track record of transparency of process and ingredient reporting which has earned them the approval of consumer and environmental watchdog groups.

Another company that specializes in natural dog food, albeit of another variety, is Canidae Dog Food. They deal in dry and canned food made of human-grade food free of antibiotics, animal by-products, hormones and preservatives. Clearly subscribing to the philosophy that more information is better for their consumers, their official website breaks down all the ingredients and components used in their products.

This article attempts to shed light on the lack of attention given to dog health by most dog owners by describing how many dog food companies benefit from a lack of attention to dog information. To that end, consumers have a responsibility to educate themselves on their dog's nutritional needs and support companies such as Honest Kitchen and Canidae Dog Food which recognize the value of consumer knowledge.